https://www.carolinebennfors.com/about daily 0.75 2021-02-11 https://static1.squarespace.com/static/5e8da80b4c43ec3e06480e8c/t/5f32afdc7a37c22388cb6e98/1597157359775/cd_caroline%2Bbennfors_0247.jpg About - Hello, thank you for taking the time to discover more. At this time of the current uncertainty, changing Covid landscape and financial insecurity I am keen to help small, independent businesses and schools to adapt, survive AND plan to accelerate recovery to come out of this pandemic stronger. Like all consultants there will be fees for services. But extraordinary times require extraordinary way of working. I am confident of the impact I can make, hence my mantra ‘Results Driven Marketing’. So, in these extraordinary times I happy to work on a ‘payment by agreed results’ basis for the first month. After this we will have a better idea of our chemistry and fit, a trust and a map for the way forward. My desire is to help you improve the professionalism, commerciality and efficiency of your marketing activity for today, tomorrow and the future. I bring a wealth of experience with over 30 years of global and local sales and marketing experience across blue chip* companies, start-ups, independent businesses and schools. Please connect *Pedigree Petfoods (now Mars Petcare UK) - Coca Cola & Schweppes - William Grant & Sons Scotch Whiskies https://www.carolinebennfors.com/home daily 1.0 2020-08-11 https://static1.squarespace.com/static/5e8da80b4c43ec3e06480e8c/t/5e9824395e935102ad0ad8a2/1587049139231/ Home - Business https://static1.squarespace.com/static/5e8da80b4c43ec3e06480e8c/t/5e982363038c7e44b2e8593b/1587028847449/ Home - Schools https://www.carolinebennfors.com/business daily 0.75 2021-02-11 https://static1.squarespace.com/static/5e8da80b4c43ec3e06480e8c/t/5e9835669e859f2ac2786128/1587033456474/ Businesses - More than Survive the Pandemic Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://www.carolinebennfors.com/schools daily 0.75 2021-02-11 https://static1.squarespace.com/static/5e8da80b4c43ec3e06480e8c/t/5e9838a106066c66a53af469/1587034289983/46934.jpg Schools - Plan to be Stronger Since entering the education sector in 2015, all the schools I have worked with enjoyed their highest open day attendances and registrations ever! Why? Through a planned approach, developing a strong brand identity with marketing strategies and spend diverted to a digital focus across web and social media. In addition, the strategies implemented, purposefully, improved positive parent engagement with the school. Remember, your parents are your best sales force, but they only sell what they know and feel. My approach with schools is to work with leadership and the marketing personnel using a bespoke Marketing model to assess where the school is and where it wants to be. It may be a focus on open days and recruitment or it may be an all singing and dancing review of the school brand. In each case I would use my proven ‘ Key 2 Marketing’ model to ensure success. In brief the model will review the school’s vision, values, essence and the supporting brand elements, school assets and ways of working. i.e; what’s the school story that encourages parents, pupils, staff to engage and stirs an emotion that makes all feel positive and committed What are the target audience ‘buckets’ e.g. Toddler/Nursery; Years R-2; Sixth Form; Day v Boarding; Review the channels of communication and the role they play for the respective audiences now, what’s working and what are opportunities All marketing activity - internal and external - to adhere to three core communication rules - Wins for all stakeholders; Simplicity & Consistency and Wow & Talk value If you would like to understand the Key 2 Marketing approach in more detail I would love to share the process. Please do get in touch Contact Caroline Schools: Coworth Flexlands Part time role 2015- 2017: New website writing all copy; implemented social media strategy https://www.coworthflexlands.co.uk Ursuline Preparatory School, Consultant role 18 months 2017 - 2018. Launched new Head (Mr Chris McGrath) and worked with Governors and Head to refresh brand identity, build new website and introduce social media strategy for parent engagement and admissions. As a result the school has been able to move to paperless, single strand of communication with parents. The web and creative are still pretty much as I left it in 2018. Refer to https://www.ursulineprep.org (note secure parent portal) and social media links. King Edward’s Witley & Barrow Hills School. Maternity cover January to October 2019. Both schools enjoyed the highest open day visitors in recent years achieved through move from print to digital spend with 8-week lead up to open days. Due to contractual issues had to pitch for, recruit and implement new website for King Edward’s, which achieved to 90% completion pre leaving https://www.kesw.org. Wrote and started to implement social media strategy. https://www.carolinebennfors.com/contact daily 0.75 2020-04-16